The Value Proposition Canvas – Strategyzer

As a marketing consultant I have come across several approaches to developing value propositions, and can recommend the Value Proposition Canvas. It is a great tool for developing or refining your value proposition(s). And paired with the Business Model Canvas, it’s very effective.

You can find more information on how to develop the canvas on the Strategyzer website or I also recommend you read the newly released book Value Proposition Design by Dr. Alexander Osterwalder, Dr. Yves Pigneur, Alan Smith, Greg Bernarda, and Trish Papadakos.