Intuit Empathy Map

The Intuit Empathy Map is a great marketing tool for developing a common understanding of your customer and clear insights. In many cases companies have many sources of customer data or qualitative information from their sales teams, but these have not been turned into actionable insights. The Empathy Map exercise helps everyone develop common customer insights, leading to consistent  customer communications and lead campaigns.

For more information on Intuit’s innovation best practices, I recommend you visit their website to download the booklet, and follow #innovationcatalyst for more information.