Marketing Agency Brief Template

Agencies are only as good as their clients and one key marketing skill is briefing your agency.

How well you brief your agency will affect how well they capture what you want, how many iterations you will have to go through until you reach the finished product, and ultimately how much you will spend.

While every marketer will have specifics that they need to include in their brief, this agency brief template covers the basics and also takes into consideration regional needs such as countries and languages. And even if you are more of a “verbal briefer” as I tend to be, thinking through the different briefing questions and capturing your ideas is key to a strong brief.